

Louche is a well established women's fashion brand founded in London, their subtle British stamp mixes a contemporary casual aesthetic with signature vintage touches. The challenge was to establish the brands online presence, creating their first online store which reflects the elegant style of Louche and expresses the level of care and craftsmanship that Louche puts into every single product.




Dynamic Image Display
The catalogue page features a dynamic image display showing products in an eye-catching way. Each row can be customised so that products can be visually merchandised in the most effective way possible and helping the viewer to easily establish items they are interested in.
The catalogue page features a dynamic image display showing products in an eye-catching way. Each row can be customised so that products can be visually merchandised in the most effective way possible and helping the viewer to easily establish items they are interested in.



Bringing the products to life
The products are the core component of the brand and the online store. The product page had to be visually powerful, simple, and informative. The viewer can effortlessly scroll through images, zoom in on fine details and read information without navigating extensively around the page.
The products are the core component of the brand and the online store. The product page had to be visually powerful, simple, and informative. The viewer can effortlessly scroll through images, zoom in on fine details and read information without navigating extensively around the page.

Photographic Details
The product images can be viewed in high resolution by using a full-screen display which is controlled by the viewer simply moving the mouse around the page without clicking. All of the images in the slideshow can be viewed by using the left to right arrows in the full-screen mode.
The product images can be viewed in high resolution by using a full-screen display which is controlled by the viewer simply moving the mouse around the page without clicking. All of the images in the slideshow can be viewed by using the left to right arrows in the full-screen mode.



Click & Drag image slideshow
Each collection is shot outside of the studio in captivating exquisite locations and used to create digital and printed lookbooks. The digital lookbooks are displayed full screen by using a click and drag function bringing the joy of flipping through printed pages to the digital experience.
Each collection is shot outside of the studio in captivating exquisite locations and used to create digital and printed lookbooks. The digital lookbooks are displayed full screen by using a click and drag function bringing the joy of flipping through printed pages to the digital experience.

Experience on all tablet and mobile devices
Whether you are browsing the store on an iPhone, Android or tablet the immersive experience continues.
Whether you are browsing the store on an iPhone, Android or tablet the immersive experience continues.