Helping customers understand the benefits of real-time tracking.
Iiwari’s Real Time Location System allows you to understand the real-time movement of assets, equipment and people in any indoor location to truly optimise operational efficiency.
The challenge was to communicate not only what their technology is capable of but the almost limitless number of ways it can be used across a multitude of industry sectors.
Iiwari’s Real Time Location System allows you to understand the real-time movement of assets, equipment and people in any indoor location to truly optimise operational efficiency.
The challenge was to communicate not only what their technology is capable of but the almost limitless number of ways it can be used across a multitude of industry sectors.
Interactive Homepage.
To set themselves apart from the competition, a visually captivating homepage was created to express the headline 'Making the Invisible Visible.' This evocative homepage makes for an unforgettable experience when users land on the website, providing reinforcement for the alterations in the UX/UI design.
The challenge was to communicate the technology and benefits to key sector customers and establish Iiwari as the go-to provider of indoor location technology for industries with very different needs. The business was well recognized for use in certain environments already but lacked traction in other markets that it is equally well suited to support.
The huge number of ways in which their technology can be applied means a wide variety of customers had to be considered in their communication strategy and that content relevant for one audience would be completely irrelevant and off-putting for another. Iiwari needed a platform and go-to-market strategy that solved this problem and guided customers to the content that best suited their individual needs in order to drive an increase in relevant inquiries.
The huge number of ways in which their technology can be applied means a wide variety of customers had to be considered in their communication strategy and that content relevant for one audience would be completely irrelevant and off-putting for another. Iiwari needed a platform and go-to-market strategy that solved this problem and guided customers to the content that best suited their individual needs in order to drive an increase in relevant inquiries.
User centric approach.
Any industry that needs to locate or monitor the real-time location of people or assets of any kind can benefit from the technology and analytics they provide. The goal was to first establish which sectors they wanted to target and the value they provide for organizations in each of those categories.
Any industry that needs to locate or monitor the real-time location of people or assets of any kind can benefit from the technology and analytics they provide. The goal was to first establish which sectors they wanted to target and the value they provide for organizations in each of those categories.
Brand adjustments.
With the site being re-designed, there was a feeling that the existing branding did not convey the capabilities of the technology and did not feel contemporary. Changes were made to the brand logo, color palette, and new animations and illustrations were created to help solve the problems.
With the site being re-designed, there was a feeling that the existing branding did not convey the capabilities of the technology and did not feel contemporary. Changes were made to the brand logo, color palette, and new animations and illustrations were created to help solve the problems.
