HYMN is a British streetwear brand established and designed in London. Each collection updates traditional cuts with innovative techniques and pulls influence from popular culture.
The online store was designed to reflect the brand's values and ethos and give users an immersive digital experience. The idea was to create an unorthodox, original, and visually exciting design without compromising the user experience.
Product Carousel
The homepage product carousel is activated when the user hovers the mouse either side of the 2 focused products. The cursor automatically switches to an arrow which allows users to scroll easily through the chosen products within the carousel.
The homepage product carousel is activated when the user hovers the mouse either side of the 2 focused products. The cursor automatically switches to an arrow which allows users to scroll easily through the chosen products within the carousel.
Catalogue Page
The catalogue page features a dynamic image swap on both Desktop and Mobile allowing users to preview products whilst browsing without opening the product page.
The catalogue page features a dynamic image swap on both Desktop and Mobile allowing users to preview products whilst browsing without opening the product page.
Product Page
The product page was designed so that users can view the high detail photography of clothing effortlessly and navigate the product descriptions and details without scrolling far down the page.
The product page was designed so that users can view the high detail photography of clothing effortlessly and navigate the product descriptions and details without scrolling far down the page.
